Price: $19.99 - $15.59
(as of Dec 08, 2024 02:38:18 UTC – Details)
The best companies in the world discover what their customers desire – and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:
Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customers
When you learn to provide your customers with exactly what they want, they not only buy – they come back again and again…and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
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Customer Reviews
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4.5 out of 5 stars
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What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. What Customers Hate will show you how to avoid the common pitfalls and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity.
Publisher : AMACOM (March 1, 2022)
Language : English
Paperback : 256 pages
ISBN-10 : 1400235820
ISBN-13 : 978-1400235827
Item Weight : 8.6 ounces
Dimensions : 5.45 x 0.85 x 8.4 inches
Customers say
Customers find the book provides practical insights and great concepts on how to design exceptional customers. They say the narration is fluid, comprehensible, and easy to follow. Readers also describe the book as an excellent, fast-paced, and full of actionable ideas.
AI-generated from the text of customer reviews
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